Roland J Sparks


Professor College of Business Management and Marketing Charlotte

Biography and Expertise

Roland Sparks is a graduate of Southern New Hampshire University with a Doctor of Business Administration in international business with a concentration in marketing, Master of Science in international business and a Master of Business Administration. In addition, he holds a bachelor’s degree in physics from the University of New Hampshire, is a Certified Public Manager and a licensed professional engineer. Sparks has over 15 years experience in public management, project management and engineering, 23 years of college teaching and was a small business owner.

His current research and publications focus is on technology in marketing and includes e-commerce, international retailing, customer relationship management systems, international marketing and online learning. Dr. Sparks earned six best paper awards for his various works in ecommerce, examining student loan debt, the financial stability of China, Government Liquidity Index, and identifying foreign direct investment opportunities. He has published in seven different journals and presented his work both in national and international conferences throughout Europe.

Education

DBA
Southern New Hampshire University

MS
Southern New Hampshire University

MBA
Southern New Hampshire University

BS
University of New Hampshire

Certified Public Manager
State of New Hampshire, Division of Personnel

Social Media Marketing II Certified
Hubspot Academy

Social Media Marketing Certification
Hubspot Academy

Best Track Paper
Academic Institute

Outstanding Paper in Session Award
The Clute Institute

Outstanding Paper in Conference Award
The Academic Forum

Outstanding Paper in Session Award
The Clute Institute

2011 Johnson & Wales University Publishing Award
Johnson & Wales University

Outstanding Paper in Session Award
The Clute Institute

Johnson & Wales University Publishing Award
Johnson & Wales University

Outstanding Paper in Conference Award
International Association for the Development of the Information Society

Academy of Management

American Marketing Association

Board of Directors, Charlotte Chamber of Commerce Metro Chapter

Institute of Management Accounts

International Association for Development of the Information Society

Sparks, R.
An Examination of Accidental AI Plagiarism: Best Methods to Identifying AI Written Papers and What it Means for Faculty Workloads
Conference Proceedings 54th Annual Meeting of the Southeast Decision Sciences Institute
TBD
TBD
TBD

Sparks, R.
An Empirical Examination of Student Cheating In Online Courses and the Effects on Academic Integrity
International Conference on Education, Educational Policy, Leadership & Management

Sparks, R.
Presidential Effects on the American Stock Market
International Academic Conference on Business

Sparks, R. & Vaccaro, J.
An Examination of Monday’s Overcorrection Effect On Stock Prices
2016 International Academic Business Conference

Sparks, R. & Desai, N. & Thirumurthy, P.
An Examination of the Country Liquidity Index to Predict a Country’s Foreign Direct Investment.
International Business & Economics Research Journal
13
2
359-370

Sparks, R. & Desai, N. & Thirumurthy, P.
Deconstructing the Country Liquidity Index – An Examination of the Foreign Direct Investment Factors.
Academic Institute: 2014 AI Business Administration Conference

Sparks, R.
Flipping the Classroom: An Empirical Study Examining Student Learning.
Journal of Learning in Higher Education
9
2
65-70

Sparks, R. & Desai, N. & Thirumurthy, P.
An Examination of the Country Liquidity Index to Predict a Country’s Foreign Direct Investment.
The Clute Institute: 2013 International Academic Conference Proceedings

Sparks, R.
Flipping the Classroom: An Empirical Study Examining Student Learning.
International Conference on Learning and Administration in Higher Education

Sparks, R. & Desai, N. & Thirumurthy, P.
Is China Becoming the New World Creditor? A Study on Global Financial Stability and Liquidity of Governments.
International Journal of the Academic Business World
7
1
29-38

Sparks, R. & Desai, N. & Thirumurthy, P.
Diverging Government Debt in a Converging Business World. An Examination of the Government Liquidity Index.
The Exchange
1
1
17-34

Sparks, R. & Desai, N. & Thirumurthy, P.
Diverging Government Debt in a Converging Business World. An Examination of the Government Liquidity Index.
2012 Academic Forum Conference Proceedings

Sparks, R. & Desai, N. & Thirumurthy, P.
Is China Becoming the New World Creditor? A Study on Global Financial Stability and Liquidity of Governments.
The 2012 Academic Business World International Conference Proceedings

Sparks, R. & Langford, J.
An Examination Of Traditional Business Case Studies – Are They Outdated In Today’s Technology Connected Environment?
Journal of Business Case Studies
8
2
217-222

Sparks, R. & Langford, J.
An Examination of Traditional Business Case Studies – Are they Outdated in Today’s Technology Connected Environment?
The 2012 Orlando International Academic Conference

Sparks, R.
A Value-Added Model to Measure Higher Education Returns On Government Investment
Contemporary Issues in Education Research
4
2
15-22

Sparks, R.
A Value-Added Model To Measure Higher Education Returns on Government Investment
The 2011 Maui International Academic Conference
493-499

Sparks, R. & Desai, N. & Thirumurthy, P. & Kistenberg, C.
An Analysis of e-Commerce Adoption Between Developed and Developing Countries: A Holistic Model
IADIS International e-Commerce Conference 2007
11-18

Sparks, R. & Desai, N. & Thirumurthy, P. & Kistenberg, C.
Measuring e-Commerce Satisfaction: A Model of Reward Error for Internet Surveys
IADIS International Journal on WWW/Internet
5
1
159-169

Sparks, R. & Desai, N. & Thirumurthy, P. & Kistenberg, C.
Measuring e-Commerce Satisfaction: Reward Error and the Emergence of Micro-Surveys
IADIS International e-Commerce Conference 2005
44-50

Sparks, R.
Training the Workforce in the Charlotte-Mecklenburg Region: the JCSU Experience
Eleventh National HBCU Faculty Development Symposium

Sparks, R. & Wansi, T.
Designing Effective Web-Enhanced Classes: What do Students Think?
Accreditation Council for Business Schools and Programs, 16th Annual Conference

Sparks, R. & Parker, F.
eLearning using Moodle Technology
Accreditation Council for Business Schools and Programs, 15th Annual Conference

Sparks, R. & Nugent, N. & Choudhury, A.
Empirical Study of the Relationship Between Foreign Investment and its Rate of Return for American Companies
Annual Meeting of the National Decision Sciences Institute

An Examination of Accidental Plagiarism: Best Methods to Identifying AI Written Papers and What is Means for Faculty Workloads
Paper
Regional Conference
Decision Sciences Institute
54th Annual Meeting of the Southeast Decision Sciences Institute
Breenville
SC
United States

An Empirical Examination of Student Cheating In Online Courses and the Effects on Academic Integrity
Paper
International Conference on Education, Educational Policy, Leadership & Management
Regional Academic Conference
Greensboro
NC
United States

Presidential Effects on the American Stock Market
Paper
2018 International Academic Conference on Business
Academic Conference
Washington
DC
United States

An Examination of Monday’s Overcorrection Effect On Stock Prices
Paper
2016 International Academic Business Conference
International Academic Business Conference
Academic Conference
New Orleans
LA
United States

Exploring the Common Relationships between the Country Liquidity Index, Marketing Potential Index, Sovereign Credit Ratings and Corruption Perception Index.
Paper
2015 Academic Business World Conference
Academic Business World
Academic Conference
Nashville
TN
United States

An Examination of the Country Liquidity Index to Predict a Country’s Foreign Direct Investment.
Paper
2013 International Academic Conference
The Clute Institute
Academic Conference
Las Vegas
NV
United States

Flipping the Classroom: An Empirical Study Examining Student Learning.
Paper
International Conference on Learning and Administration in Higher Education
Academic Business World International
Academic Conference
Nashville
TN
United States

Deconstructing the Country Liquidity Index – An Examination of the Foreign Direct Investment Factors.
Paper
2014 AI Business Administration Conference
Academic Institute
Academic Conference
New Orleans
LA
United States

Diverging Government Debt in a Converging Business World. An Examination of the Government Liquidity Index.
Paper
2012 Academic Forum Conference
Academic Forum
Academic Conference
Tampa
FL
United States

Is China Becoming the New World Creditor? A Study on Global Financial Stability and Liquidity of Governments
Paper
The 2012 Academic Business World International Conference
Academic Business World
Academic Conference
Nashville
TN
United States

Technologies Effects on Case Studies – Ways to Improve Cognitive Learning
Panel Presentation
The 2012 Lilly Conference on College and University Teaching at Greensboro
Lilly Conferences
Academic Conference
Greensboro
NC
United States

An Examination of Traditional Business Case Studies – Are they Outdated in Today’s Technology Connected Environment?
Paper
The 2012 Orlando International Academic Conference
The Clute Institute
Academic Conference
Orlando
FL
United States

A Value-Added Model To Measure Higher Education Returns on Government Investment
Paper
The 2011 Maui International Academic Conference
The Clute Institute
Academic Conference
Maui
HI
United States

An Analysis of e-Commerce Adoption Between Developed and Developing Countries: A Holistic Model
Paper
IADIS International e-Commerce Conference 2007
International Association for the Development of the Information Society
Academic Conference
Algrave
Portugal

Measuring e-Commerce Satisfaction: Reward Error and the Emergence of Micro-Surveys
Paper
IADIS International e-Commerce Conference 2006
International Association for the Development of the Information Society
Academic Conference
Barcelona
Spain

Training the Workforce in the Charlotte-Mecklenburg Region: the JCSU Experience
Lecture
Eleventh National HBCU Faculty Development Symposium
Academic Conference

Designing Effective Web-Enhanced Classes: What do Students Think?
Paper
16th Annual Conference
Accreditation Council for Business Schools and Program
Academic Conference

eLearning using Moodle Technology
Paper
Dynamic Times – Innovative Solutions ACBSP 15th Annual Conference
ACBSP
Academic Conference
Fort Lauderdale
United States