Michelle M Rego (she/her)
Adjunct College of Business Management and Marketing Providence
Biography and Expertise
Michelle Rego has been with JWU since 2007. Before her academic career began, she held several industry positions in marketing communications with companies such as Philips, where she worked on lighting and green marketing campaigns.
Rego’s teaching philosophy centers around her passion for project-based learning and community service. She has worked with a wide range of nonprofit organizations on a variety of social issues with her students, developing cause-marketing campaigns.
She believes in the power of communications to advocate for social good and the importance of engaging students with diverse cultural experiences throughout their education to prepare them for a meaningful and successful career. Her published academic research includes structural equation modeling and meta-analysis of cause-related marketing campaigns.
Education
PhD
University of Connecticut
MBA
Bryant University
BS
University of Massachusetts, Dartmouth
Qualtrics Platform Essentials Certification
Qualtrics XM
Google Analytics, Foundations
Google
Google Analytics for Beginners – Renewal
Google Analytics Academy
CITI Certification
COLLABORATIVE INSTITUTIONAL TRAINING INITIATIVE (CITI PROGRAM)
Marketing Foundations Certificate
The Trade Desk
Certificate of Accomplishment
Senator Jack Reed
Certification of Special Recognition
Governor of the State of Rhode Island
Citizen Citation
Major, City of Providence
Clan Chief Award
Higher Ground International
Faculty Fellow, Community Service Learning
Johnson & Wales University
Presidential Award for Outstanding Achievement
Illuminating Engineering Society
Bell Ringer Award of Merit
Public Relations club of Rhode Island
Product Innovation of the Year Award
Philips N.V., Lighting Division
President’s Award for Outstanding Achievement
Lightolier, Division of Philips, N.V.
COVID CHRONICLES: HOW MASKS ARE CHANGING THE FACE OF BRANDS (Internet)
COVID Chronicles blog, Johnson & Wales University
September 16, 2022
https://online.jwu.edu/blog/covid-chronicles-how-masks-are-changing-face-brands
Enhancing Student Learning at JWU During the Pandemic (Internet)
JWU news
October 5, 2020
https://www.jwu.edu/news/2020/10/enhancing-student-learning-at-jwu-during-the-pandemic.html
Featured Expert, “Super Bowl Advertising” (Radio)
WPRO Gene Valicente host, Weekday Morning
February 3, 2014
https://www.997wpro.com/gene-valicenti/
Featured Expert, “The Business Behind Super Bowl Advertising” (Radio)
WPRO Steve Klampkin host, Saturday Morning Business Show
February 1, 2014
https://www.997wpro.com/personalities/steve-klamkin-and-the-wpro-saturday-morning-news/
American Advertising Federation
International Communication Association
Marketing Management Association
Rego, M. & Carey, E.
Combining High-Impact Practices in Advertising Education: Teaching Applied Diffusion Theory through Faculty-Undergraduate Research
Marketing Management Association Fall 2023 Educators’ Conference Proceedings
2023
Fall
16-23
Regine, K. & Rego, M.
Generation Z and Simulation Stress
2022 Marketing Management Association Annual Fall Educators’ Conference Proceedings
2022
Fall
1-2
Rego, M. & Regine, K.
Modeling the Simulation: A Combined Approach to Teaching Marketing Analytics
Marketing Management Association (MMA) Spring 2022 Spring Conference Proceedings, 2022
2022
Spring
26-30
Rogers, D. & Snyder, L. & Rego, M.
The impact of mass media‐delivered family planning campaigns in low‐and middle‐income countries: A meta‐analysis of advertising and entertainment‐education format effects
Studies in Family Planning
52
4
439-465
Rego, M. & Hamilton, M.
The importance of fit: a predictive model of cause marketing effects.
Journal of Marketing Theory and Practice
30
2
172-190
Rego, M. & Hamilton, M. & Rogers, D.
Measuring the impact of cause-related marketing: A meta-analysis of nonprofit and for-profit alliance campaigns
Journal of Nonprofit & Public Sector Marketing
33
4
434-456
Rego, M.
The Global Learning Distinction: an Experiential Learning Research Project
Journal of International Business Research and Marketing
3
3
50-54
Promoting Purpose: Advertising Students Help Launch the DPT Program
Poster
2024 University Scholarship & Best Practices Expo
Johnson & Wales University
Providence Campus
Providence
United States
The Influence of Authenticity and Distinctiveness on Tourism Intentions
Paper
Eastern Communication Association 115th Annual ECA Convention
Eastern Communication Association (ECA)
Hyatt Regency
Cambridge
MA
United States
Combining High Impact practices in Advertising Education: Teaching Applied Diffusion Theory through Faculty-Undergraduate Research
Paper
2023 Fall Educators’ conference program- “The Future of Marketing Education”
Marketing Management Association
Drury Plaza Hotel
Orlando
FL
United States
Perceptions of Authenticity in Place Branding Campaigns
Poster
Spring 2023 University Scholarship and Best Practices Expo
Johnson & Wales University
Friedman Center, Johnson & Wales University
Providence
RI
United States
Celebrities, Brands and Causes: Modeling the Consumer Evaluation Process in C-CRM Campaigns
Paper
72nd Annual International Communications Association (ICA) Conference
International Communication Association
ICA Conference, Hyatt Paris
Paris
France
The 2022 JWU NSAC Ad Team Campaign: A Collaborative Research-Driven Approach
Poster
Spring 2022 Faculty Scholarship Showcase
Johnson & Wales University
Harborside, Wildcat Center
Providence
RI
United States
Toward a New Unified Model of Public Opinion on Facebook
Poster
Spring 2021 Faculty Scholarship Showcase (Virtual)
Johnson & Wales University
Virtual
Providence
RI
United States
Modeling Purpose: A Meta-Analytic Structural Equation Model
Poster
Fall 2019 Faculty Scholarship Showcase
Johnson & Wales University
Wildcat Center, Johnson & Wales University
Providence
RI
United States
Branding & Marketing Strategy Workshop
Lecture
YSEALI Fellows Workshop
Brown University
Swearer Center, Brown University
Providence
RI
United States
Branding across Boundaries: A Meta-Analytic Structural Equation Model of Cause-Related Marketing Campaigns
Paper
69th Annual International Communication Association (ICA) Conference
International Communication Association (ICA), Washington, D.C.
Hilton Washington DC
Washington
DC
United States
Branding & Marketing Strategy Workshop
Lecture
YSEALI Fellows Workshop
Brown University
Swearer Center, Brown University
Providence
RI
United States
Creating Purpose in Advertising: A Meta-Analysis of Gender Effects and Attitudes Toward Cause-related Campaigns
Paper
110th Annual Eastern Communication Association (ECA) Convention
Eastern Communication Association (ECA)
Marriott Providence
Providence
RI
United States
The Global Impact of Cause-related Marketing
Poster
Fall 2018 Faculty Scholarship Showcase
Johnson & Wales University
Wildcat Center, Johnson & Wales University
Providence
RI
United States
Branding your Social Enterprise
Lecture
YSEALI Fellows Workshop
Brown University
Swearer Center, Brown University
Providence
RI
United States
A Meta-Analysis of Cause-Related Advertising Effects on Global Consumers.
Paper
AEJMC 2018 Annual Conference
Association for Education in Journalism and Mass Communication (AEJMC)
Marriott Marquis
Washington
DC
United States
Innovations In Teaching Marketing Research And Analytics.
Panel Presentation
Marketing Management Association Fall 2017 Educators’ Conference
Marketing Management Association (MMA)
Drury Plaza Hotel
Pittsburg
PA
United States
SEEED Summit Academic Peer Learning Session
SEEED Summit (Social Entrepreneurship Ecosystems Economic Development)
Brown University
Brown University
Providence
RI
United States
Strategic Planning and Brand Marketing,”
Lecture
Entrepreneurship Workshop
University of Dar es Salaam
PWANI Project for Small Business Development
Zanzibar
Tanzania
Advertising and the Media
Lecture
International Week
INHOLLAND University
INHOLLAND University
Rotterdam
Netherlands