Laurie Roberts (she/her)
Staff College of Hospitality & Business Business Providence
Biography and Expertise
Laurie Roberts is the director of digital communications at Johnson & Wales University. She leads social media strategy, content curation, and engagement initiatives for the university’s flagship campus social media accounts, website, and other digital channels. Laurie works to increase brand awareness, expand the university’s digital presence, and introduce the university to new online audiences. She also advises the university’s internal departments in developing and maintaining strong social media presences of their own. Laurie holds a bachelor’s degree from Mount Holyoke College and an MBA with a specialization in marketing from the University of New Hampshire.
Education
MBA
University of New Hampshire
BA
Mount Holyoke College
Optimizing the Social Media Account Creation and Downsizing Process in Higher Ed (Internet)
Social Media Strategies Summit Blog
November 19, 2025
https://blog.socialmediastrategiessummit.com/optimize-social-media-account-creation-and-downsize-process-higher-ed/
How to Create & Manage an Effective Content Calendar in Higher Ed (Internet)
Social Media Strategies Summit Blog
December 1, 2022
https://blog.socialmediastrategiessummit.com/effective-content-calendars-for-higher-ed/
Fun vs Cringey: How to create social media that students want to see with Laurie Roberts of JWU (Podcast)
Digital Marketing Master Podcast
September 8, 2022
https://www.spreaker.com/episode/fun-vs-cringey-how-to-create-social-media-that-students-want-to-see-with-laurie-roberts-of-jwu–51188052
Episode 45: Laurie O’Hara Talks With Thompson (Podcast)
Talks with Thompson Podcast
March 8, 2021
https://podcasts.apple.com/us/podcast/laurie-ohara-talks-with-thompson/id1510124749?i=1000512107509
Managing a Successful JWU Social Media Account
Oral Presentation
Scholarship & Best Practices Expo 2023
Johnson & Wales University
Friedman Center
Providence
RI
United States
How to Create & Manage an Effective Content Calendar
Panel Presentation
Social Media Strategies Summit for Higher Education
Social Media Strategies Summit