Laura Marie Songer Egeln
Professor College of Business Management and Marketing Charlotte
Education
PhD
University of North Carolina, Greensboro
MBA
The University of North Carolina At Wilmington
Structural Equation Modeling
The Institute for Statistics Education
CITI Certification
University of North Carolina at Greensboro
CITI Certification
CITI – Collaborative Institutional Training Initiative
Beta Gamma Sigma
AACSB Honor Society
Kappa Omicron Nu
College of Human Sciences Honor Society
Teacher of the Year Award
Johnson & Wales University
First Year Teacher Award
Johnson & Wales University
National Retail Federation
Association for Consumer Research
International Textile and Apparel Association
Egeln, L. & Watchravesringkan, K.
An empirical investigation of the impacts of website quality on consumer loyalty: A case of baby boomers
Journal of Humanities and Social Sciences
29
1
227-260
Egeln, L.
Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
Frontiers in Psychology
11
Egeln, L.
An Empirical Investigation of the Impacts of Website Quality on Consumer Loyalty: A Case of Baby Boomers
NC DOCKS
Egeln, L.
Atlantic Marketing Journal
Egeln, L.
Retail Management
SAGE Publications
Egeln, L. & Bilodeau, J.
Shopping Cart Abandonment in Online Shopping
Atlantic Marketing Journal
1
1
1-14
Visual Merchandising in New Realities
Lecture
CTE Summer Conference
North Carolina Association for Career and Technical Education CTE Summer Conference
Winston-Salem
NC
Fashion Entrepreneurship
Lecture
CTE Summer Conference
North Carolina Association for Career and Technical Education CTE Summer Conference
Raleigh
NC
Slow Fashion and Industry Changes
Lecture
North Carolina Association of Family and Consumer Sciences Conference
North Carolina Association of Family and Consumer Sciences
Raleigh
NC
Pricing, Selling Process & Promotion
Lecture
Professional Development
North Carolina Association for Career and Technical Education
Raleigh
NC
Costing
Lecture
Professional Development
North Carolina Association for Career and Technical Education
Raleigh
NC
An Exploration of the Impact of Website Quality on Consumer Loyalty: Evidence from Online Global Consumer Panel Data
Lecture
American Marketing Association and American Collegiate Retailing Association Triennial Conference
American Marketing Association and American Collegiate Retailing Association
Coral Gables
FL
An Exploration of the Impact of Website Quality of Apparel Retailers on Consumer Loyalty
Lecture
International Textile and Apparel Association annual conference
International Textile and Apparel Association
Charlotte
NC
Effective Marketing – How Does Your Website Represent You?
Lecture
Southern Textile Association Summer Marketing Forum
Southern Textile Association
Belmont
NC
Using Clickers – What Works and What Does Not? (Best Practices for Implementing “Clicker” Technology in Introductory Curriculum)
Lecture
Lily Conference on College and University Teaching
Lily Conference
Greensboro
NC
A Model of Perceived Ownership in Online Shopping
Lecture
Atlantic Marketing Association Annual Conference
Atlantic Marketing Association Annual Conference
Charleston
SC