Edward E Lisi (he/him)

Edward.Lisi@jwu.edu

Biography and Expertise

With more than 30 years of experience in marketing and management, Dr. Edward Lisi brings a wealth of knowledge and expertise to his work and to his teaching.

His experience includes consumer, business-to-business, and corporate strategic marketing; having held Director of Marketing and Director of Advertising positions on the client side as well as senior management roles in one of the world’s largest ad agencies. He has developed numerous successful acquisition, retention, and loyalty marketing programs (both B2B and B2C) in the pharmaceutical and healthcare categories as well as for packaged goods, automotive, hospitality, travel, and financial services clients. The results of his work have been recognized internationally.

Dr. Lisi’s consulting practice is known to “help world class clients achieve “out-of-this-world” results.”

He has taught full-time and part-time at four universities and has been affiliated with JWU since 2014.

Education

DBA
Northcentral University

Certificate program in Direct Marketing
University of Missouri at Kansas City

MBA
University of Connecticut

BS
Rider College