David Loranger

Teaching Excellence Award
Sacred Heart University

Best Paper Award
ITAA/Intellect Publishing Research Award

Beyond the summer of ‘Barbie pink’: How the color went from and 18th century fashion breakthrough to ‘the most controversial color in fashion.’ (Internet)
Fortune
July 1, 2023
https://fortune.com/2023/07/21/what-is-barbie-pink-history-of-color-fashion-mattel-trademark/

Luxury Branding: Interview with David Loranger (Magazine)
Fashion Brand Stories – Bloomsbury
2022

Dior’s Entire Next Men’s Collection Is a Travis Scott Colab – Now It’s a Business Nightmare (Internet)
Rolling Stone Magazine
November 10, 2021
https://www.rollingstone.com/music/music-news/dior-travis-scott-nike-astroworld-1255885/amp/

Fashion Practice

American Collegiate Retailing Association

International Textile and Apparel Association

Journal of Fashion, Style & Popular Culture

Loranger, D. & Barry, B. & Reilly, A.
The Scottish Kilt

Loranger, D.
Texas Cowboy Boots: America’s Material Culture Melting Pot
The Journal of American Culture
14-22

Loranger, D.
Transforming luxury: Global luxury brand executives’ perceptions during COVID
Journal of Global Fashion Marketing

Loranger, D.
Living the dream: A qualitative pilot study into luxury executives’ perceptions of masstige
Fashion, Style & Popular Culture

Loranger, D.
Highland haberdashery: the 21st Century Scottish Kiltmaking Industry
Critical Studies in Men’ Fashion

Loranger, D.
It all adds up: Flipped classroom approaches in retail math instruction
Journal for the Advancement of Marketing Education

Loranger, D.
Scottish kiltmaking design process
Fashion Practice

Loranger, D.
The ‘store of the future’ in popular culture: Trends in press coverage of experiential retailing
Journal of Fashion, Style, and Popular Culture

Loranger, D.
The Multi Generation: An investigation into generational channel preference
International Journal of Retail and Distribution Management

Loranger, D.
The ties that bind: Britain’s use of Scottish Highland Dress
Clothing and Textile Research Journal

Every Pair has a Story: Relationship Marketing Practices of Artisanal Texas Cowboy Boot Makers
Panel Presentation
International Textile and Apparel Association Conference
Baltimore
MD
United States

Two Roads Diverged in a Pandemic: Impact of COVID-19 Restrictions on Retail Sales in California and Texas
Oral Presentation
American Collegiate Retailing Association Conference

Scottish Highland Dress
Oral Presentation
Bruneau University

Teaching the True Cost of Apparel: Using Video to Enhance Business and Ethics Connections in a Fashion Marketing Class
Oral Presentation
International Textile and Apparel Association Conference
Denver
CO
United States

Texas Cowboy Boots: Material Culture Melting Pot
Oral Presentation
International Textile and Apparel Association Conference
Denver
CO
United States

David Loranger Career Trajectory
Oral Presentation
LIM College

Fashion Salon: COVID Racial Justice and Future Trends in Retailing
Oral Presentation
Fashion, Style, and Popular Culture Conference

A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas
Oral Presentation
International Textile and Apparel Association Conference

Fill Your Boots: A Pilot Study of Texas Custom Boot Makers
Oral Presentation
International Textile and Apparel Association Conference

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic
Oral Presentation
International Textile and Apparel Association Conference

A Picture is Worth a Thousand Words: Utilizing Visual Ethnography to Investigate Scottish Kiltmaking Craft
Oral Presentation
International Textile and Apparel Association Conference
Denver
CO
United States

The Brat Pack: Mini-Influencers on the Internet
Oral Presentation
International Textile and Apparel Association Conference
Denver
CO
United States

Living the dream: A qualitative pilot study into luxury executives’ perceptions of masstige
Oral Presentation
American Collegiate Retailing Association Conference
New Orleans
LA
United States

Word on the Street: Apparel-related Critical Incidents Leading to WOM Behavior Among Millennial and Gen Z Consumers
Oral Presentation
American Collegiate Retailing Association Conference
New Orleans
LA
United States