Alistair J Williams (he/him)
Professor College of Hospitality Management Food & Beverage Management Charlotte
Biography and Expertise
Dr. Alistair Williams holds a PhD in Experiential Marketing for Hospitality and Leisure and a Masters in Consumer Behavior. Dr. Williams publishes and presents extensively within hospitality and tourism marketing. In addition to teaching marketing at under and graduate level, Dr. Williams has qualifications from the Wine & Spirits Education Trust, Society of Wine Educators, is a qualified Beer Educator and is a Certified Specialist in Spirits. Dr. Williams leads JWU craft beer degree and certificate programs. In addition, Dr. Williams is a partner in two restaurants in Charlotte, NC. Dr. Williams can be contacted at Alistair.williams@jwu.edu
Education
PhD
Leeds Becket University
MS
The University of Huddersfield
BS
Sheffield Hallam University
Association of North America Higher Education International ()
International Council for Hotel, Restaurant and Institutional Education (
Global Business Insights Journal Editorial Advisory Board Member
Journal of International Business Strategy Editorial Advisory Board Member
North Carolina Craft Beer Guild
American Marketing Association (
Council for Hospitality Management Education Conference reviewer • Member of the executive committee • Conference chair
European Council for Restaurant, Hotel & Institutional Education Conference reviewer • Chair of marketing
Williams, A.
Entrepreneurial responses to Covid-19 – The use of digital brand marketing events
Strategic Change
OCt
The Education Collective
Panel Presentation
NC Craft Beer Guild Annual Conference
NC CBG
Winston Salem Conference Centre
Winston Salem
NC
The motivations of craft beer drinkers
Oral Presentation
NC Craft Beer guild Annual Conference
NC CBG
Winston Salem Conference Centre
Winston Salem
United States