Event Leadership Concentration Overview

Do you love organizing elaborate events? Consider a JWU MBA with Event Leadership concentration where you’ll design, plan and execute live events in corporate, private and public sectors around the world.

Event managers are needed to lead teams in numerous sports, entertainment and event industries. Through coursework, you’ll learn to perform event research, select sites and manage venues and multipurpose event spaces — all with an eye on sustainability.

Event management students in classroom are gathered in around executing strategy

Negotiate professionally and discover the significant elements of event sales, marketing and budgeting with your MBA background. Expand your creative skillset in a variety of settings while supporting your organization’s strategic initiatives. If you have the attention to detail and the drive, JWU’s MBA with a concentration in Event Leadership will propel you to success in the event industry.

What Makes JWU’s MBA in Event Leadership Unique?

  • Faculty have event industry association accreditations such as Certified Special Events Professional (CSEP) and Certified Meeting Professional (CMP).
  • Courses are developed and updated to reflect the latest industry trends.
  • Most courses are taught by event practitioners who bring extensive, real-world experience to the classroom.
  • JWU Alumni may be eligible to receive a 25% tuition discount through the Wildcat Alumni Scholarship.

Program Outcomes & Structure

Upon graduation, you’ll be fully prepared to:

  • Analyze problems from a diverse perspective
  • Propose effective solutions
  • Evaluate the impact of executive decisions
  • Advance organizational objectives
  • Support strategic initiatives through the development and production of events

Flexibility for you is key. With that in mind, this program is designed as a hybrid study with a mix of online and in-person classes. You can choose a part-time or full-time option as well. Full-time students typically graduate in 1.5-2 years and part-time in 2-3 years.

Total Credits: 36 (undergraduate business students) 42 (non-business students)

Career Possibilities

  • Meeting, Convention and Event Planner
  • Corporate Event Planner
  • Nonprofit Event Manager
  • Venue Event Manager
  • Entertainment Event Manager
  • Lifecycle

Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.

Sample Event Management Courses

  • Event Leadership and Planning
  • Sustainable Event Management
  • Negotiations for Event Management
  • Event Operations & Risk Management
  • Business Policy & Strategy
  • Strategic Marketing


Faculty Contact

Tim Howes, MS
Associate Professor and Faculty Director
MBA Programs
401-598-1404
Email

Admissions & Tuition

Learn about the admissions process and tuition for JWU’s graduate programs.